DIGITAL MEDIA
When publicly traded companies have material news to share with the investment community, they issue a Press Release on the news wire.
Examples of Material News Includes Information Such As:
-
- Corporate Events
- Earnings Results
- Stock Splits
- Product Development and any other price-sensitive developments in a company.
Material News
As material news is received by the investment community it affects the company’s stock price, either up or down, depending on the significance of the news event and the volume of shares that exchange hands.
Now imagine if you had the ability to increase the number of qualified investors who viewed your company’s press release, upwards of 10-fold.
The good news is that National Capital Media can make this a reality with our Amplified Press Release A.K.A ticker tagging article.
How it works:
The same day that your company issues a Press Release, NCM will send a ticker tagging article across the wire which mentions 4-5 other well-known companies in your sector, which will target the audience of the other companies. After being released across the access wire, our tag article will appear on many of the major financial sites (Benzinga, CNN Money, Forbes, Yahoo Finance, Market Watch, WSJ, Motley Fool, etc.)
Research shows the best time for a company to share positive material news is on Monday and Tuesday from 8am to 9am. This helps get you in front of the news cycle for the week. Additionally, our article will also be seen on many of the online brokerage news feeds (TD, E*TRADE, Fidelity, etc.). The Amplified Press Release is intended to expand your investor base by sharing your companies’ story with a large targeted audience of investors.
Push notification marketing is an advertising strategy whereby marketers inform their target audience about services and products via browser notifications on an array of devices.
Unlike SMS and email alerts, personal information is not required in order to opt-in. Therefore, push notifications tend to have higher opt-in rates as compared to email and SMS. Users who had previously subscribed to push notifications can also be re-engaged at a future date with relevant content which is another big advantage. This data is also owned and controlled by National Capital Media and our diversified portfolio of web site properties.
Push notifications are a common advertising format that works for any service, product, and CPA offer. Marketers send both promotional and transactional messages. Transactional notifications notify clients of their order status. With promotional notifications, brands advertise their goods, increase brand awareness, and maximize sales. It’s a great chance to inform users about the latest news, communicate useful information concerning brand apps, new features, and more.
Types of Push Notifications
Push notifications can be broadly classified into two different types.
Mobile notifications:
A mobile app sends these pop-up messages to users. Similar to browser push, mobile push notifications can be used to send news, offers, sales alerts, event reminders, and other announcements which prompt users to perform a particular action, and so forth. A mobile user should install your app to receive mobile notifications.
Browser notifications
These are browser alerts that a visitor gives their permission to receive while visiting a website. Marketers send them to notify users about sales, news, events, and promos. This type of push alert allows brands to enjoy the benefits of push notifications without an app. SendPulse enables websites to quickly set up personalized browser notifications that stand out on multiple browsers, including Google Chrome, Firefox, and Opera.
-
RELATIONSHIP BASED MARKETING
Relationship based marketing is an important strategy we use in order to develop loyalty, interaction and long-term relationship-based engagement with our user base. It is designed to develop positive connections with our user base by only providing them with relevant information that is of interest to them.
The Importance of Building Relationships
One of the most important considerations in building and maintaining any healthy relationship is creating positive emotions. By creating a positive emotional experience for our users, we are able to build rapport and trust. This allows us to keep open lines of communication with our users which is the key to maintaining relationships.
At its core, relationship-based marketing is a strategy that helps develop long-term engagement from customers through information that directly suits their needs and communication styles. That might sound simple, but it leaves out the relationship aspect, is the most important piece.
To truly develop a long-term engagement and connection with customers, marketers must create an emotional connection. Emotions drive relationships. Just as in our personal lives, it’s the positive emotions that others make us feel (including brands) that leads to a loving relationship. Fostering positive emotions is often the “holy grail” for marketers, but it is not easily achieved.
It’s difficult to achieve partly because relationship marketing is different from transactional marketing, which is a more traditional approach. Marketers and businesses often look at success as driving sales, but relationship marketing is much different in that the goal is long-term customer engagement. That’s not to say companies completely ignore the relationship aspect (loyalty programs abound), but it’s continuing to become increasingly important.
Owned Media is any online propriety which is owned and completely controlled by your business. The term Earned media refers to word of mouth publicity about your brand which is written or spoken by third parties. It cannot be bought hence the name, OWNED MEDIA
Owned media refers to marketing content you own – content you can publish for free. It includes content you publish on your website and blog posts and your social media channels (not including your social ads). It also includes email marketing.
Generally speaking, owned marketing content is free and you can fully control who sees it. That makes it a powerful tool in your content strategy. You have to put budget behind paid, and you can’t control earned, but you can always create content with the hope of reaching your audience the organic way. That’s content marketing in a nutshell.
Examples of owned media used in our digital awareness platform includes:
-
- Branded websites
- Social media posts (Instagram, Twitter, Facebook)
- Social news posts (Yahoo Finance, Reddit, Stocktwits)
- Blogs and other owned content
EARNED MEDIA
Earned media isn’t a term you hear too often, but it’s important: it involves any content where other people are talking about you. This includes influencers, PR, reviews of your product or business, or simply fans and advocates who share your content on their own or through social sharing tools.
It’s also called word of mouth marketing or free media. The best part about an earned media strategy is that it helps build trust in your business and your products or services. It helps potential customers see that you’re legitimate, and that your products are enjoyable.
Earned media can come from clients, social media fans, bloggers and journalists. Some common examples of earned media include:
-
- Client reviews and testimonials
- Any mentions on social media platforms
- Retweets or shares of your content
- Blog Posts
- Word of mouth recommendations both digital and spoken
- TV or News articles
Our Influencer marketing efforts starts with a process that involves identifying unique individuals who have a large network of relevant followers as it relates to your company’s market sector. These influencers create high impact conversations with your targeted audience.
What should I consider when choosing between influencer networks and an influencer marketing platform?
-
Speed
Are you looking to promote a product launching next quarter? Or do you need to boost brand awareness right now? Your timeline for launching your program will probably affect which kind of tool you need.
Networks can be quick to get the ball rolling. You can efficiently connect with influencers and have content out on social media in a short period of time. Since the number of influencers in a network is limited, there are only so many decisions to make.
-
Relationships
With networks, influencers have signed up to work with that network. That relationship is owned by the agency through which you are sourcing talent.
If you plan to have long-term relationships with influencers, it may be worthwhile to work with them through an influencer relationship management platform, to keep those connections in-house and also, maintaining your partnerships in house.
If you are looking for a one-time promotion, maybe having a network be in control of your influencer is easier.
-
Budget
If your influencer marketing budget can barely cover the cost of shipping products to an influencer, the cheaper technology solution is always going to be a network.
Since networks are databases of influencers, they don’t have the kind of robust analytics you can find in competitors. Network fees range from a few hundred dollars a month to a percentage of what you’re paying influencers. And while the sticker price is low, it doesn’t give you much.
Effectively you’re paying for the privilege of seeing what influencers the network works with. Influencers within that network will have set per-post or per-engagement pricing in addition to the network fees.
On the other hand, while a network may keep upfront costs low, they provide only a limited pool of influencers, social media networks, and analytics capabilities. Also, working with influencers in networks can make actual influencer contracts more expensive since many networks take a cut from what you’re paying the influencer.
What are your influencer marketing KPIs?
When deciding between using an influencer marketing platform or an influencer network, it’s important to know exactly the kind of campaign you want to run.
First, identify the goal of your marketing campaign. Do you want to boost brand visibility? Drive sales? Increase social engagement? All of these goals have different influencer marketing KPIs. As discussed above, what you focus on could help you determine which tool to use.
Regardless of whether you need a network or a platform, there are benefits to partnering with a technology tool beyond what you could do in-house. By using either a network or a platform, you are keeping influencer management in a single repository making it easy to work across teams.
Display advertising is one of the oldest and most widely used forms of online digital advertising. It involves the use of text-based, banner, image or video-based ads which are designed to encourage a targeted user to click on a link which usually leads to a landing page or another website. The purpose of the landing page is to encourage the user to take the desired action.
Digital display advertising is graphic advertising on Internet websites, apps or social media through banners or other advertising formats made of text, images, video, and audio. The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors.
Display advertising is a method of attracting the audience of a website, social media platform or other digital mediums to take a specific action. These are often made up of text-based, image or video advertisements that encourage the user to click-through to a landing page and take action (e.g. make a purchase).
Most display and online advertising campaigns are charged on a cost per click (CPC) basis. That is to say, every time the user on a search engine clicks on your ad, you’ll get charged an amount based on your overall bidding strategy.
They can also be used for retargeting campaigns. This is where ads are served to users who have already visited a specific website. The aim is to “retarget” them and encourage them to return to the website to take the same action (or an action at a different stage of the funnel).
With that in mind, let’s explore what makes a great display ad campaign and how to put together compelling ad creative to attract your ideal audience.
Are There Other Forms of Display Ads?
The short answer is yes! Your display campaigns can come in several shapes and sizes, which include the following:
- Banner Ads: One of the oldest and traditional forms of advertising, banner ads usually appear at the top of websites in a “banner” format.
- Interstitial Ads: These ads appear as web pages that are served to users before they are directed to the original page they requested.
- Rich Media: These ads include interactive elements, such as video, audio and clickable elements.
- Video Ads: The YouTube advertising platform, as well as social networks like Instagram and Facebook, have opened a whole new avenue for marketers. Video ads allow you to reach your audience and connect with them on a personal level, and are well worth investing in.
Native Ads are a form of paid ads that tend to have a very natural presentation. These ads are specifically designed to have the same look, feel and function as the format in which they appear.
Some examples of formats you may see native ads appear include relevant news related sites as well as social media feeds.
Native Ads are a great way for your company to share a story with a targeted audience in a language that they audience can easily understand. They also tend to be very mobile friendly which is extremely important in today’s digital world.
Native advertising, also called sponsored content, is a type of advertising that matches the form and function of the platform upon which it appears. In many cases it functions like an advertorial, and manifests as a video, article or editorial
Native advertising is the use of paid ads that match the look, feel and function of the media format in which they appear.
Native ads are often found in social media feeds, or as recommended content on a web page. Unlike display ads or banner ads, native ads don’t really look like ads. They look like part of the editorial flow of the page. The key to native advertising is that it is non-disruptive – it exposes the reader to advertising content without sticking out like a sore thumb.
Retargeting solutions involve the use of strategically placed display ads in order to re-engage with users who previously visited your website. Through the use of retargeting solutions, we are able to deliver more personalized and cost-effective content to visitors who may have left our website before taking the desired action.
Retargeting enables you to remind your customers of your products and services after they leave your website without buying. It allows you to show your visitors relevant ads when they visit other sites. Retargeting works with apps and search as well as website banner ads.
Retargeting is a form of advertising that helps brands re-engage users who’ve left their websites before making a purchase. There are several types of retargeting but in this post, we’ll focus on cookie-based retargeting, or the one retail marketers are most likely to be involved in on a day-to-day basis.
Unlike banner ads, retargeting ads are served to people who’ve already stopped by your website. As a pixel-based technology, retargeting ads anonymously follow your audience throughout their online journey to later target them with personalized product offers.
